Sustainable Marketing

Sustainable Marketing

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There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.exhibiT 5.3 UScarmaker Saturn Corporation is taking back its polymer autobody panels and fascias for reuse. ... a€œIf a customer goes to a non-Saturn repair facility, how do we make sure the damaged fascia comes back to Saturn for recycling?

Title:Sustainable Marketing
Author: Donald A. Fuller
Publisher:SAGE Publications - 1999-02-02

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