Brand Aid

Brand Aid

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Branding is more than a great logo. A brand is the essence of an organizationa€”its DNAa€”impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation a€c 5 elements that trigger brand insistence a€c Turning brand strategy into advertising a€c Online branding a€c Private label brands a€c Creating a€œcategory of onea€ brands a€c Social responsibility, sustainability, and storytelling a€c 60 nontraditional marketing techniques a€c Metrics a€c And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organizationa€™s brand.They are so user-friendly that their usera#39;s manual is probably the least used of any technology-based product. ... Service included leather seats, great food, glass salt and pepper shakers, real linen napkins, and free champagne. ... have purchased a number of items from the online retailer, its systems get increasingly good at guessing what else might interest you. ... Honda and Toyota both make a wide variety of well-built vehicles with consistently good safety ratings, respectable gasanbsp;...

Title:Brand Aid
Author: Brad VanAuken
Publisher:AMACOM Div American Mgmt Assn - 2014-12-30

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